New for 2016 - England Comfort Center

Since 1964, England has been building quality upholstered furniture in the foothills of East Tennessee. England was co-founded by Charles, Eugene, and Dwight England whose goal was to provide employment to the people of Appalachia. Having long been recognized for quality and its rapid delivery system, England attracted the attention of La-Z-Boy and in 1995 England was acquired by La-Z-Boy to operate as an independent division.

Shell Furniture in Roanoke Rapids offers custom furniture

With over 500 fabrics and leathers to choose from, England is known for providing its customers a large choice of options without a long build cycle. England delivers most orders in as few as 21 Days – so you do not have to wait long to enjoy your new furniture.

iComfort® Sleep System

Introduce yourself to the mattress that revolutionized memory foam.

Serta changed the memory foam mattress category forever when they introduced the iComfort® Sleep System in 2011. These mattresses featured the world's first memory foam infused with the support and cooling touch of our own MicroSupport® gel. Since its introduction, the iComfort Sleep System has helped people get the comfort they need without the potential negatives associated with traditional memory foam sleep systems. In fact, 98% of iComfort owners surveyed are satisfied with their mattress purchase and 97% would recommend iComfort to a friend or colleague. (Source: GFK Buyer Satisfaction Study, 2012).

Now, there are three iComfort mattress collections to choose from, each with a variety of models ranging in feel from extra-firm to luxuriously plush – so you can find the iComfort model that meets your unique comfort preference. And, all of our iComfort mattresses are compatible with a Serta® Adjustable Foundation for a completely customizable bedroom experience.

Come and visit our showroom at 931 Roanoke Ave in Roanoke Rapids.