Bed Room



iComfort® Sleep System

Introduce yourself to the mattress that revolutionized memory foam.

Serta changed the memory foam mattress category forever when they introduced the iComfort® Sleep System in 2011. These mattresses featured the world's first memory foam infused with the support and cooling touch of our own MicroSupport® gel. Since its introduction, the iComfort Sleep System has helped people get the comfort they need without the potential negatives associated with traditional memory foam sleep systems. In fact, 98% of iComfort owners surveyed are satisfied with their mattress purchase and 97% would recommend iComfort to a friend or colleague. (Source: GFK Buyer Satisfaction Study, 2012)

Now, there are three iComfort mattress collections to choose from, each with a variety of models ranging in feel from extra-firm to luxuriously plush – so you can find the iComfort model that meets your unique comfort preference. And, all of our iComfort mattresses are compatible with a Serta® Adjustable Foundation for a completely customizable bedroom experience.

Come and visit our showroom at 931 Roanoke Ave in Roanoke Rapids.